Deciding how to craft a compelling story project after project can be incredibly daunting for interior designers. In this course, we're walking you through how to stretch your content further, create newsletters that convert followers to paying clients, and launch a blog campaign that drives traffic while attracting press. We're balancing our personal experience with content planning at The Identite Collective with our years of experience cultivating content for dozens of interior design brands.
Covered in this course:
- Creating an editorial calendar
- Scheduling and sticking to it
- The importance of blog content
- Developing blog content
- Finding your brand voice
- Email marketing + our favorite platform
- Email marketing frequency
- Managing consistency
- Scheduling in advance
- Telling stories
- The power of evergreen content + how to create it
- How to use video as an interior designer
- Gaining confidence on camera
This course is self-paced through six chapters of video content, written instruction, downloadable templates and checklists and access to an exclusive community of fellow designers. Upon purchase, you will receive immediate, lifetime access to the course.
Due to their digital nature, all courses are non-refundable and non-transferable.